VelvetShark

Design and marketing

Logos, branding, usability, and what happens when an article gets attention.

Why do AI company logos look like buttholes?

A humorous exploration of the uncanny resemblance between AI company logos and human anatomy. Discover why circular, gradient-based designs dominate the AI industry, and what this design convergence tells us about branding in tech. Continue reading →

What happens when your article is mentioned in the Morning Brew newsletter?

What happens (and what doesn't happen) when your article is mentioned in the newsletter that goes out to 2m+ people. Continue reading →

Why do so many brands change their logos and look like everyone else?

Tech and fashion logos are becoming increasingly similar, all of them using sans serif fonts. Why do they do that? And why it doesn't make sense. Continue reading →

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